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Winning Your Case With Graphics

RRP $453.99

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In an era where complex litigation is fast becoming the rule, not the exception, Winning Your Case With Graphics provides a clear methodology for designing and organizing visual exhibits for courtroom presentation. This unique, easy-to-read book contains illustrations that show how to solve numerous problems in the presentation of demonstrative or forensic evidence. Examples from case studies show attorneys the wide variety of design and media choices currently used in courtrooms.
AN ESSENTIAL PART OF A WINNING COURTROOM STRATEGY
Topics addressed include ways to focus and keep audience attention; how to explain difficult concepts to a lay audience; a practical primer on understanding animation, video, graphs, and illustrations; and appropriate uses of modern technology such as multimedia and on-screen navigation.
A valuable addition to any litigator or litigation support specialist's arsenal of communication tools:
Attorneys, paralegals, legal secretaries, and other litigation support specialists will find this an essential handbook for providing compelling, memorable visual evidence and for expanding their creativity in planning courtroom strategy.
ABOUT THE AUTHOR:
A. Tana Kantor, a multimedia specialist and award-winning designer with a master's degree in communications, has over nine years experience creating courtroom graphics and animations. At LSI Graphic Evidence in Los Angeles, she helped pioneer the use of modern technology and design to describe complex processes in the courtroom. She has also consulted with major video graphics equipment manufacturers on product and software design.


Consumer Demographics And Behaviour

RRP $19.99

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This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.


Geometry For Computer Graphics

RRP $354.99

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A complete overview of the geometry associated with computer graphics that provides everything a reader needs to understand the topic.

Includes a summary hundreds of formulae used to solve 2D and 3D geometric problems; worked examples; proofs; mathematical strategies for solving geometric problems; a glossary of terms used in geometry.



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