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Neonatal Pulmonary Graphics

RRP $247.99

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This pocket atlas explains how to use pulmonary graphics as a valuable adjunct for patient management. Actual patterns commonly encountered in neonatal practice are presented side-by-side with schematic illustrations that take apart the graphic and identify its key features, accompanied by brief explanatory text. The book addresses the principles of real-time pulmonary graphics, discusses waveforms and loops, and examines how both are affected by mechanical ventilation and disease states. A series of clinical cases brings key points to life.


The Pc Graphics Handbook

RRP $475.99

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The PC Graphics Handbook serves advanced C++ programmers dealing with the specifics of PC graphics hardware and software.
Discussions address:
2D and 3D graphics programming for Windows and DOS
Device-independent graphics
Mathematics for computer graphics
Graphics algorithms and procedural operations
PC video systems architecture, including its history and development
High-end graphics systems and coprocessors
Artificial life
Virtual reality
Animation techniques for simulations and video games
VGA, SuperVGA, and VESA
Device drivers
Graphics and animation primitives
The authors cover the spectrum of PC graphics programming, including theoretical and practical topics - creating a singularly comprehensive resource for programmers.


Consumer Demographics And Behaviour

RRP $19.99

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This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers' priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.



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