'There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.' Chapter one This hands-on book discusses all the elements of Catherine Wiersema's top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard's Landscape Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others' practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy client relationships. About the Author: This book is the culmination of Catherine's career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business. She is a recipient of the Harvard Landscape Institute's Distinguished Faculty award and has been an acclaimed lecturer at numerous conferences including those of the Association of Professional Landscape Designers. Catherine is a graduate of Radcliffe's Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.
There are countless things around us, and all of them were created by someone or a group of people. Every moment of our lives we are standing or sitting on something that was designed. If we can look at these things and recognize there is a designer and they didn't come about by chance, so we have got to see it in ourselves and the world around us.
Designers, Visionaries and Other Stories unpacks the complex and crucial debates surrounding sustainable design to deliver a compelling manifesto for change, at a time of looming ecological crisis, mounting environmental legislation and limited sustainable design progress.This is a book about sustainable design, by the leading sustainable design thinkers, for creative practitioners of all disciplines'professionals, students and academics. This challenging book provides the reader with a rich resource of future visions, critical propositions, creative ideas and design strategies for working towards a sustainable tomorrow, today.Designers, Visionaries and Other Stories boldly presents alternative understandings of sustainable design, to curate a challenging, sometimes uncomfortable and always provocative, collection of essays by some of the world?'s leading sustainable design thinkers. The result is an authoritative anthology that reinvigorates the culture of critique that in previous years has empowered design with the qualities of social, environmental and economic revolution.
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